Jarvis, who had been dismissed for two decades as a gadfly, suddenly became a national hero. ![]() By election time it was no contest, and Proposition 13 passed by a landslide 65% margin. That, in turn, had produced rocketing property taxes. Voters had become increasingly angry over inflation-prodded increases in real estate values. The political climate at the time was ripe for Jarvis’ tax-slashing campaign. ![]() The measure qualified for the ballot with 1.2 million voter signatures, almost three times the number required. Jarvis and Gann were referred to as the odd couple because their personalities were so different: Jarvis was bombastic and intimidating Gann was quiet-spoken, given to homilies and almost shy.Īs the campaign developed, Jarvis’ aggressive personality took over and Proposition 13 became known as the Jarvis Initiative.
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